The Helpers Rock initiative was founded by the son, of the owner of Nanny Cakes, a young entrepreneur with a vision to inspire children ages 7-15 to explore business ownership, stewardship, and leadership. He stands as the Youth Ambassador of Helpers Rock & serves as Advisory Chairman to his peers.

What began as a youth-led idea has grown into a movement rooted in legacy, mentorship, and family enterprise.

Every beverage sold supports the Helpers Rock Initiative.